Photograph of interior of Target store, with a pair of giant paper scissors above a shelving unit.

 Target In-Store Back-to-School Campaign

In collaboration with the wonderful folks at Knock, Inc., I created concepts and illustrations for larger-than-life, three-dimensional forms for celebrating the back-to-school season at Target stores. Illustrations were delivered with guidance on how the forms could be built. As the project progressed, I consulted on the team’s in-progress prototypes, providing construction and detail suggestions.

Photograph of interior of Target store, displaying a large paper pencil sharpener atop a shelf of products
Photo of the interior of a Target store, with a large paper pencil with a unicorn floating above school supplies
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Line up of digital color illustrations of school supplies used for in-store display
Photo taken inside Target with two oversized paper backpacks leaning against clothing tables
Photo taken inside a Target store with a large paper glue bottle top sitting on a shelf of products
Photo of back-to-school section at Target with a large paper pencil with a unicorn topper floating above
Photo of interior of Target store with two large paper juicebox tops and a paper lunch bag on top of shelves of snacks
Photo of large paper pen next to a statue of Target's mascot dog
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