Target Back to School Campaign 2022

Photo of a paper backpack, notebook, and pencil suspended from the ceiling of a Target store

For 2022, I again collaborated with the fantastic team at Minneapolis-based Knock, Inc. to design, illustrate, and consult on the construction of in-store structures for Back to School 2022 at Target stores. Drawings and diagrams came to life in giant, suspended backpacks, pencils, and notebooks.

Photo of a product shelf at Target, topped with a giant paper pencil case
Two product shelves, topped with paper signs designed to look like notebook paper
The "school shop" section of Target
Vector drawings of a red backpack from different views, pencil, notebook, and pen case