A shelf above the butter and cheese adds context to place the illustration inside a fridge door. A number of frames were added, along with slight acceleration, to the animation.

Drawing from the article’s opening description of the fridge door, this concept highlights the addition of Laughing Cow cheese to the lineup of chili garlic sauce and a stick of butter.

Execution

Each item would be made in 3D (i.e. chili jar is cylindrical/ semi-cylindrical, the butter is a box shape), including the shelf ledge in front of the items.

A breakfast of “jiggly-yolked sunny side-up eggs, crunchy daikon pickles and seared coins of ultra-savory Chinese sausage” sizzle in the pan as a wedge of Laughing Cow cheese appears.

Traditional ingredients of Vietnamese cooking—chili garlic, lime, herbs, rice paper, rice noodles, and a can of coconut milk—appear, ending with the central element, Laughing Cow cheese.

Execution
Elements would be constructed in 3D and shot top-down. Rice paper and noodles would be created from translucent paper. Food items referenced are below: